I'm delighted to say that West & Walker, formerly West by Design, is back!
At the time, digital print was seeing shorter minimum order quantities than rotary printing, but they were still high, meaning I had to buy bigger quantities of stock than I wanted to, with outlay into the thousands and very little cashflow. This made things nearly impossible when one design ran out of stock but a customer wanted one roll. This was also the case for developing new designs - I had ideas coming out of my ears, but with each design and new colourway came a few thousand pound. It just wasn't sustainable.
I'm thrilled to say that the print industry has now moved on, making things much more viable for small businesses like West & Walker. I had a huge outpouring of love and kind words when I first decided to close. Much has happened since - I'm now married, and Mum to my gorgeous little baby girl, Esme. She's a dream - and I'd like to show her in the future how much can be achieved with motivation, creativity and a little bravery.
I'm starting off (very) slowly, but with a baby, a full time job, a husband and a home, I'm just pleased to be moving forward again!
Reimagined and relaunched in original and miniature scales, with a new palette of beautiful background colours.
Inspiration behind the relaunch, and the challenges of restarting a business from the beginning!